In 2024, we set out to prove how data, software and transparency can make sourcing recycled plastic efficient and cost effective. Our success with global brands like Walmart, Schneider Electric, Braskem and Coca-Cola did just that, positioning us for significant growth in 2025.
Today we are delighted to reveal the latest version of the Circular.co platform, which is much more than a facelift.
The new platform debuts expanded markets, enhanced capabilities for buyers, and a central home for our thought leadership content.
Expanded Market Coverage with AI
We grow with our customers, and only make money when they see positive ROI using Circular. After successfully securing significant savings sourcing post-consumer recycled (PCR) plastic for global brands, they asked us to do the same thing for other sustainable and next-gen raw materials.
As designed, our AI model can “commoditize” any next-gen market on demand. Our technology and supplier networks collate technical and market data to immediately offer a buyer the ability to explore, source, procure and manage supplier contracts for any sustainable raw material. We’re starting with customer-driven beta models in MSW bales, PIR, paper, glass, fibre, metals and more.
With that, our headline value proposition widens to AI Sourcing for Sustainable Raw Materials. Contact us to learn more.
Expanded Capabilities for Buyers
Over the past year, we collaborated deeply with an exclusive group of global buyers to understand their specific needs in sourcing sustainable materials. That insight drove new features and capabilities tailored to creating efficiency and savings in typically fragmented opaque markets.
Today, we are thrilled to share how our platform has evolved to create faster, smarter, more efficient sourcing solutions for buyers. Read in detail more information about how each module supports our customers:
- Explore: Find suppliers instantly
- Source: Get custom quotes fast
- Procure: Increase sourcing success rates
- Manage: Easily manage QA
In addition to our core modules, we learned that customers need a dashboard to manage and report on all sourcing events across material categories.
We are proud to announce Portfolio to our suite of Buy-side modules. Procurement teams can now track the progress of all projects and sourcing events against KPIs. We also surface creative sourcing opportunities based on aggregate volume, location, and latest pricing information.
Circular Thought Leadership
After two articles a month for 12 months, we thought it was time to consolidate our popular industry content in one central location. Now, you can view all of our content on the new Resources page, which is the destination for our insights on the industry, case studies, and other thought leadership.
The above is just the start of our growth plans for 2025. We have new products launching each month for new customers, and we will update you all as we go. Feel free to reach out to learn more at any time.
Best,
Team Circular