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9
%
of all plastic produced
has been recycled
Why circular
Consumers are demanding it. Governments are mandating it. Now is the time for manufacturers to increase their use of recycled plastic — to meet sustainability goals and build competitive advantage.
Adoption of recycled plastics is behind target. Difficulties in finding suppliers and inconsistent PCR quality and pricing are preventing brands and manufacturers from meeting their targets.
Most manufacturers can’t find the supply to replace virgin plastic with PCR. Market data can be opaque and hard to find, while analog procurement processes make it difficult to buy PCR at scale.
PCR prices are highly volatile, and often higher than virgin plastic. This “green premium” can make companies hesitant to pursue sustainability targets and incorporate more PCR into their products.
Impurities and contamination are common in PCR, affecting the material’s color, physical properties and odor. This often makes PCR less attractive to work with compared to virgin plastic.
Laws across Europe and the U.S. require manufacturers to use 25% PCR in their products by 2025 and 50% by 2030. Not meeting these goals means fines and potential backlash from consumers.
Attractive economics and efficient infrastructure are needed to boost PCR adoption. AI-powered digital tools can lower the “green premium” by reducing overhead costs and increasing project value.
The Circular platform
With Circular, manufacturers can access PCR market and supplier data on one digital platform — bringing together the entire value chain for faster, cheaper and smarter sourcing of recycled plastics.
We digitize PCR sourcing to enable your brand to achieve sustainability goals more easily.
With a digital network of over 9,000 suppliers, transparent data and online communication, negotiating the right contract price gets a whole lot easier
We strive to enable plastics circularity for your enterprise, optimizing your PCR transactions to achieve sustainability goals.
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